Just Being Us, So You Can Be You
Once upon a time, when British fashion ruled the world, it signified everything that was cutting edge, left of centre, above and beyond and riskaaaayyy. We were darlings of the fashion world and we did it in the traditional, quirky, inimitable British way. The sixties brought us Mary Quant, designer of the mini skirt, and Twiggy, the worlds first super model. We had Carnaby Street & Kings Road which were the fashion centres of the world. We played host to the mods, rockers, hippies, beatniks and, well just about anybody else that wanted to get high on life, sing about peace and be just a little bit individual.
Chances were, if you were hip in the 60’s you belonged to either mods, rockers, hippies or beatniks, and they all represented different cultures and attitudes. The mods were all about Lambrettas, Vespas, modern culture, the Kinks and The Who and doing as many amphetamines as possible at late night dancing clubs. The rockers were really a throw back from the 50’s and were all about Elvis Presley, biker jackets, rock n roll and being tough. The hippies were in flares, loons and cheese cloths, and wore colours that hadn’t even been discovered. If you look at what they all wore and there is no doubt that it signified their spirit. The mods looked sharp, crisp, on the ball and ready to do business. The rockers were tough and aggressive and ready to kill anybody that upset them. The hippies were colourful, peaceful and stoned. But there was a sense of belonging that is only seen now within underground youth cultures.
But we mis understand the word Fashion. Fashion is not about walking into a store to buy a piece of clothing because everybody else has it. It’s not about wearing something because its a brand name, fashion is about individuality. Fashion is a form of expression about who you are, not who you think you should be. And it’s not about following. Its about creating and re-inventing. As the only son of a French dressmaker, I spent most of my early years picking up pins and needles out of the carpet or out of my feet. But I also grew up with Paris Match and Vogue patterns, which were full of Dior, Balmain, Chanel, and Yves St Laurent. It was romantic, extravagant and flamboyant and somehow very fresh and exciting.
My favourite pastime was looking at the vogue pattern book and deciding what I was going to have made and out of which fabric and colour. But I never copied anything. Ever. I would choose the fabrics with my mother and then just re invent everything based on the original design. As Steve Jobs said. ‘Steal first think later’ Nothing wrong with that as long as what re emerges is as fresh or better than the original. And that has happened with thousands of hit records and continues to do so.
But I did all this because I wanted to be different. I didn’t care about labels and brands and besides, there weren’t as many around then as there are today. I did it because it was me, it suited me, and it looked great on me. Other people of course would argue about that, but I didn’t care. I felt great and it defined who I was. A nutter in great clothes.
In short, fashion is only good if it compliments your character and personality.
That’s been our motto at Campbell Marson for years. We want to define people and who they are. We create custom and bespoke eye wear just so you can have the opportunity to define yourself in a way that really says this is who I am. You can choose your own wood species so we can custom make your glasses to suit your skin tone or you can go all the way and have a pair made just for you, hand crafted out of any wood species and any precious metal.
That’s just us being us so you can be you!